To me, a post-event piece is not mere regurgitation of what transpired. A marketing piece is not just tired superlatives stringed together. A feature article is not just a pastiche of facts. They are all stories that need to be told.
A blank page —or a less-poetic version: a new Word document— is my canvas, the world my inspiration. My words are carefully curated, and when they come together the copy gleams and is immaculate. My motivation is to make each draft different, so that even topics that have been discussed ad nauseum still impact and resonate deeply.